| ترجمه مقاله اعتماد مصرف كننده به تجارت الكترونيك در آمريكا ، سنگاپور و چين
مقاله ترجمه شده اعتماد مصرف كننده به تجارت الكترونيك در آمريكا ، سنگاپور و چين در 17صفحه و ترجمه 38 صفحه اي |
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| دسته بندي | مهندسي كامپبوتر و فناوري اطلاعات |
| فرمت فايل | zip |
| حجم فايل | 258 كيلو بايت |
| تعداد صفحات فايل | 55 |
مقاله ترجمه شده اعتماد مصرف كننده به تجارت الكترونيك در آمريكا ، سنگاپور و چين در 17صفحه و ترجمه 38 صفحه اي
Abstract
This study examines the antecedents and consequences of consumer trust in the United States, Singapore and China. The
results show that reputation and system assurance of an Internet vendor and consumers’ propensity to trust are positively
related to consumer trust. Consumers’ trust has a positive relationship with attitude and a negative relationship with perceived
risk. Implications of the results are discussed.
2005 Elsevier Ltd. All rights reserved.
1. Introduction
Trust plays an important role in many social and economic interactions involving uncertainty and dependency.
Since uncertainties exist in transactions over the Internet,
many researchers have stated that trust is a critical factor
influencing the successful proliferation of e-commerce [1].
The concept of trust is crucial because it affects a number
of factors essential to online transactions, including security
and privacy. Moreover, although e-commerce brings benefits to both vendors and customers, it also has limitations,
such as the physical separation between buyers and sellers,
and between buyers and merchandise. In order to reduce the
barriers, vendors must develop a trustworthy relationship to
foster customer loyalty.
